What Is Color Doing With The Raised Cash? Lawyering Up [app]

Instacolor a new app that combines the functions of Instagram and Color had to change its name to Instalook.

Why? Well Color lawyers sent a cease & desist letter to the developers on Instacolor.

Color is an iOS app that raised $41 millions and declined to be acquired by apple for $200 millions. But the app did not live up to the hype. So I guess they need to use the raised cash for something and the lawyers are always happy to get a cut.

I just love how common use words like Color are trademarked and abused by corporations & there lawyers.

This is what Color's lawyer wrote.

As you are aware, Color labs is the creator and owner of the Color application, a GPS enabled photo-sharing application that can be downloaded from iTunes among other places. Color Labs has expended significant time and resources developing consumer recognition and goodwill in the COLOR trademark and product. It is also the owner of U.S. Trademark Application No. 85/222, 392, a copy of which is enclosed.

While our client appreciates your enthusiasm for its product, we hope you can understand that the unlicensed wholesale appropriation of its trademark, and presumably its software, is a, violation of its trademark and copyright rights as well as violation of the terms of use to which you agreed when you downloaded the Color application.

This sort of unauthorized use falsely suggests that Color Labs sponsors or endorses your software and that it is affiliated in some way. Given that Color Labs has no control over the quality of your product, we’re sure you can appreciate the significant concerns that this raises.